Help millions of Americans living with dementia gain free access to breakthrough care—starting now.
We’re raising $3 million to make Memory Lane TV free for all U S. families living at home through a landmark partnership with a leading national advocacy organization.
The stakes: Families in the U S. spend $373 billion each year on dementia care, while proven non-drug interventions that reduce agitation and restore dignity remain locked behind paywalls. Your support could break that barrier—bringing evidence-based relief to millions at no cost.
This campaign will provide free, multi-sensory dementia-care streaming — known as the “Netflix of Dementia” — bringing comfort, connection, and dignity to families in their own homes.
A tax-deductible gift to transform private innovation into a public good.
This isn't charity. It's a chance to transform care for 11 million Americans living with or caring for someone with dementia.
But it only happens if we all participate. Are you in?
Transforming Dementia Care: Our Story in 3 Minutes
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The Crisis We Can No Longer Ignore:
Traditional TV overwhelms people with dementia—its noise and pacing trigger confusion and agitation and the constant reference to short term memory turn the experience into anxiety and suffering. Yet care partners still rely on screens to manage daily routines, with no better option available.
6.9M+
Americans
Living with dementia in the U.S. alone
11 Millions Care Partners at home Needing Respite
42%
Half of us will face dementia.
Recent studies show the risk after age 55 is 48% for women and 35% for men.
57 M+
Affected on the Planet
A global Tsunami affecting everyone, everywhere.
Memory Lane TV: Transforming Entertainment into Digital Therapeutics
Memory Lane is the only streaming platform truly designed for people living with dementia. It’s the Netflix for the 7 million Americans who can no longer watch Netflix.
MLTV provides soothing and entertaining films for people living with dementia, along with training channels designed for their care partners. By easing symptoms, offering respite, and restoring dignity, MLTV supports both loved ones and caregivers, bringing meaningful relief for those that need it most.
14 collections, 2 linear channels and a care partner channel for training and education, MLTV is a unique and immediate solution for people living with dementia and their care partners to manage symptoms, get some respite and offer dignity to their loved ones.
Memory Lane improves the baseline and brings meaningful relief to those who need it most.
The Netflix of Dementia
Millions of people living with dementia can no longer watch traditional TV. Fast cuts, chaotic sounds, and confusing narratives trigger distress and increase agitation. Caregivers often resort to screens out of necessity—but the content available makes things worse.
An exponential Demand
7M Americans live with dementia.
Half of us will face it—personally or as caregivers.
Content That Truly Cares
1,200+ Films -original, science-based media.
continuously developed and improved.
A Platform That’s Already Working
Proven in 115+ care facilities and 2,000+ individual users.
24/7 or On-Demand: The First Streaming Content Engineered for Dementia Care
24/7 Live Stream
Circadian rhythm restoration with content following the day
VOD Library
On-demand therapeutic content of 1,200+ proprietary films, constantly growing.
Memory Personalized Playlists
Personalization playlist for each individual or group
Co-viewing Engagement Tools
Designed specifically to engage families and care partners
Memory Lane TV turns screen time into care, with science-backed content that’s homegrown and always evolving. It helps reduce agitation and adapts to each patient’s engagement level—from serene visuals to light cognitive stimulation.
Clinically Informed. User Tested. Research Backed.
Developed over 5 years in leading nursing facilities
Informed by the participation of over 1,000 residents
Grounded in 50+ years of published multi-sensory researchProduct Development occurred over a five-year period in several, professionally managed nursing facilities.
Scientifically-designed Content
Plot-free, multisensory experiences synchronized with daily rhythms to reduce agitation and stress: sunrise scenes in mornings, food-related videos at mealtimes, and calming content for evenings. We create and own our content.
Adaptive, Therapeutic Content
Content ranges across 5 different levels of engagement, from calming visuals of nature and slow TV to interactive media including quizzes and seated yoga based on user needs, offering the best content at the right time.
Reimagining what multisensory stimulation and personalized engagement can do for millions of people with dementia and their caregivers.
Category-Defining
Join us in offering a revolutionary product that transforms entertainment into digital health.
Building Together
Be part of our social impact mission to create meaningful connections through therapeutic media experiences.
Join Our Mission Today
Your Gift, Our Thanks
Every donation creates lasting impact by giving families living with dementia free access to Memory Lane TV’s therapeutic programs.
Your gift will bring comfort, calm, and connection to families facing dementia. As a supporter, you’ll also gain recognition and visibility.
Share this Page on your Social Media
Even if you’re not in a position to donate, you can still make a big impact.
Please, consider sharing this page on your social media to help us reach others who can support—and bring free dementia care to millions of families.
Are you the one who will make this Free for all?
Your name embedded in every video, every partnership, and every life it touches—as the catalyst who made it happen.
A $3M donation will transform the lives of Millions through you.
Contact Us if you want to help us achieve this mission.
Thank you for creating ripples of hope that transform lives.
Your Gift is Tax-Deductible
Through the Memory Lane Foundation
The Memory Lane Foundation is fiscally sponsored by the Social Impact Fund, a 501(c)(3) nonprofit. This means every donation you make is fully tax-deductible and directly supports our mission to transform dementia care.
The Social Impact Fund (SIF) is a 501(c)(3) nonprofit organization recognized as a leader in managing charitable projects. Through this partnership, all contributions to Memory Lane Foundation are tax-deductible to the extent permitted by law. The Social Impact Fund provides fiduciary oversight, financial management, and administrative support, allowing us to focus on maximizing the impact of our mission .
When agitation escalates, she faces a tough choice:
Turn on overstimulating TV that worsens confusion, or administer medication to calm them.
She needs a tool that soothes without side effects.
James – The Son on the Brink
James juggles work, family, and caring for his mother with Alzheimer’s.
He craves a moment to breathe, but:
TV overstimulates her, leading to restless nights.
He’s torn between duty and burnout, needing a solution that offers relief for both.
The Heart of Memory Lane TV – Rosette's Story
Our Inspiration
“My grandmother Rosette had Alzheimer’s in 2013. I realized something was deeply wrong when I saw how traditional TV—meant to entertain—was actually triggering her anxiety and worsening her symptoms.
Her care partners, despite their dedication, often had no choice but to turn on the TV just to manage the day. And yet, there was nothing truly designed for her. Yet there was a television for Dogs and Cats…This made no sense…
Digging deeper, I discovered decades of research supporting media-based therapies. I began showing her my own footage—slow-paced, calming visuals, gentle music, and sensory soundscapes tailored to her symptoms. The effect was immediate: she smiled, relaxed, and found peace—especially during her most difficult moments.
That moment became the seed of Memory Lane TV."
Alban Maino, founder
We're founded and funded by people who've lived the pain first hand as care partners and understand the need and direct impact of these non pharmaceutical approaches.
Help Us Transform Care Today!
Contact us to join the therapeutic media revolution